Data and privacy

What stays on your Mac

BRANDA keeps its database, media, backups and logs in your user folder. demelos runs no BRANDA server and receives none of your brands' data.

API keys go to the macOS Keychain. They never go into the database, a file, a log or a prompt to an AI model.

BRANDA's local service listens on this Mac only. Each launch creates a secret shared by BRANDA's window and its service alone, so other apps and browsers on the Mac are turned away.

What leaves your Mac, and when

• Publishing. Approved pieces go to your Postiz server, which posts them to the channels you connected there.
• AI tasks. Drafting, planning and review tasks go to the model you route each task to on the Model connections page: the Claude API, Claude Code on your own subscription, or a model running on this Mac.
• Comments. Audience comment text goes to Claude only while you keep the comments switch on. Author names, account identifiers and profile links never go to any model.
• Voice-overs. The script of a video goes to ElevenLabs when you choose an ElevenLabs voice.
• Brand setup. When you add a brand from its website, BRANDA reads the site only after you approve the fetch.

Every paid call counts against the monthly budget you set for each brand.